A Dramatic Surprise on a Quiet Square – Genius Advertising

What would you do if you passed the square in your town and saw agiant red button with a sign that says “Push to Add Drama”? Would you push it?

That’s the idea behind TNT Belgium’s brilliantly executed live-commerical. It’s absolutely genius. Check it out below. Thanks to my dear friend malinaldi who brought this to my attention.
 

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