Strike Gold with Sterling

I was just now browsing my favourite bookstore online and stumbled upon this little gem, or what I believe to be a gem, because it hasn’t been released yet. As the die-hard Mad Men lover it just screamed “Buy Me” to me, so I will plug it before even opening the cover. And anyone else who follows Mad Men will probably feel the same urge to purchase. The rest won’t understand why anyone would need the advice from a advertising executive, of all people, and who, to top of it all off, also happens to been in his prime in the 1960s!

The official description reads, complete with some great quotes from Sterling:

Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account executive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper Pryce, in 1963.

During his long and illustrious career, Sterling has come into contact with all the luminaries and would-be luminaries of the advertising world, and he has acquired quite a reputation among his colleagues for his quips, barbs, and witticisms.

Taken as a whole, Roger Sterling’s pithy comments and observations amount to a unique window on the advertising world—a world that few among us are privileged to witness first—hand—as well as a commentary on life in New York City in the middle of the twentieth century.

A few “sterling” examples:

“When a man gets to a point in his life when his name’s on the building,
he can get an unnatural sense of entitlement.”

“The day you sign a client is the day you start losing him.”

“Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons, and eventually they hit you in the face.”

“When God closes a door, he opens a dress.”

Sterling’s Gold covers it all: business, marriage, and the taste of success made sweeter with a glass of something strong.

Sterling’s Gold is published by Grove press and will be released November 16.



One response to “Strike Gold with Sterling

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