How a Deep Throating Fish Ended up Blue in the Face

Take something that  is so  bland that you take its look for granted, add some creativity and smart design to it and shake the mix and you might (if you’re lucky) get wonderful result.That’s what happened when Finnish company Fazer teamed up with the ad agency Hasan & Partners to reinvent their house style packaging design for bread.   It’s nothing but pure genius.  If I spotted this loaf of bread in my grocery shop it would  end up in my basket in two seconds, no matter what the bread tasted like (unless it tasted what it looks like. Fish-bread can’t be good no matter what spices they use).

PS! Don’t you just love the word “Vilpuri”? No clue what it means but it has such nice ring to it. Reminds me of  Wild Purring.

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One response to “How a Deep Throating Fish Ended up Blue in the Face

  1. Wow !! amazing, certainly an excellent creativity, Packaging itself is appealing,
    Great job and a great share, thank you.

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